In Partial Fulfillment of the Requirements of the Degree of Master of Science in Real Estate Development at the Massachusetts Institute of Technology
نویسندگان
چکیده
The increase in business competition resulting from the globalization of commercial activity and increasingly rapid advances in computer-based technologies has changed how corporate real estate professionals manage their responsibilities. Because they are responsible for a significant portion of the company's assets, the decisions corporate real estate managers make can greatly influence the value of the firm. As corporate leaders review their overall operations to find ways to maintain a competitive advantage, more and more they are directing their business unit managers to focus attention and resources on core competencies. Meanwhile, they are seeking strategic alliances for required services that are not core competencies with expert outside suppliers. Value is created through this combination of strengths. The phenomenon of collaboration is being observed across a wide range of business activities. This thesis will examine the theories associated with strategic analysis and will review specific cases of how and why corporate real estate managers are using strategic alliances to add value and increase the competitive advantage of their companies. Thesis Supervisor: Sandra Lambert Title: Lecturer, Department of Urban Studies and Planning
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